When most eCommerce businesses begin offering their products online, they often find that they have to redirect their customers to a third party payment platform. While these sites are generally perfectly safe to use, consumers may not put their trust in such systems. After all, businesses that accept credit cards on websites belonging to other companies may appear too new in the world of online sales and may not be trusted.
Businesses looking to accept credit cards on websites of their own, however, need to have a platform in place that allows for these transactions. Fortunately, there are online merchant services that accept credit cards and debit cards as payment on a site that blends in seamlessly with a company’s online shop. These payment solutions providers, known as online payment processing companies, are third parties that can take payments on the internet in a safe and worry-free manner.
What kinds of things should businesses watch out for when they choose an online payment solutions company? Here are three features these companies should have if needed:
1. Seamless Payment Platform: Businesses that accept credit cards on websites of their own tend to prefer a payment site that is white-labeled to look like their own website. This gives customers a secured checkout and the confidence that they are buying products through the correct website.
2. Encryption and Security: Online payment websites need to have security measures in place so the information consumers input on them doesn’t get intercepted by a third party. Businesses should look for companies that use plenty of data encryption to prevent credit card information from being stolen.
3. High Risk Merchant Services: Finally, in order to protect the business and the consumers, credit card payment processing companies should have high risk merchant services to guard against fraud. These services will check to make sure that all payments are genuine and that consumers have paid the correct amount.
Have more questions about what to look for in a payment processing company? Leave a comment below.